Action Products Launches Curiosity Kits Brand at Craft & Hobby Association Convention

Action Products International Inc. will debut its new Curiosity Kits(TM) brand later this month at the Craft & Hobby Association (CHA) 2007 Winter Convention and Trade Show, the largest craft and hobby exhibition of the $30 billion US craft and hobby industry.

CHA expects nearly 20,000 craft and hobby industry professionals to attend the show to be held January 28-31, 2007, at the Anaheim Convention Center in Anaheim, Calif.

More than 12,000 buyers from more than 50 countries in every market in the craft and hobby industry attend the show. Representatives from mass chains, wholesalers, and independent craft and hobby shops, will be on hand to view the new Curiosity brand. In addition, more than 400 members of the media attend to see and write about what is new and noteworthy. This year’s event will feature Martha Stewart as the keynote speaker.

“The CHA Winter Convention and Trade Show, also known as the craft world’s fair, is the perfect venue to debut the new Curiosity Kits(TM) brand, because of its extensive line of creative activities and unique crafts,” said Kimberly Ruhge, Curiosity Kits(TM) brand director. “Action Products will display the new Curiosity Kits(TM) logo and packaging, featuring bright colors and simple shapes that match the vibrancy of the contents inside.”

In addition to the new logo and packaging, several new fashionable arts and crafts kits will launch at the show including: Savvy Sash & Jeweled Jeans(TM), Hip Hip Chain(TM), My Personal Pendant(TM), and Natural Native Stone Necklace(TM).

Action Products has also submitted the new Curiosity Kits(TM) Paw Print Picture Frame into the CHA Innovations Showcase, a contest that builds excitement and awareness of exhibitor products. All products submitted to the contest will be displayed at the show as a “must see” for buyers and media.

For additional information on the 2007 Winter Convention and Trade Show, visit www.chashow.org.

About Action Products International Inc.

Action Products International Inc. (APII), based in Orlando, Fla., is a consumer products manufacturer, emphasizing branded educational and positive leisure products. Action Products consumer brands span activities, arts, crafts, juvenile products and toy categories. Its products are marketed and sold to retailers and consumers.

Visit the Company’s Web sites at www.apii.com and www.curiositykits.com.

Forward-Looking Statements: Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company’s Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact:
Wendy Jo Moyer
Action Products International Inc.
(407) 660-7221